Creating a high converting lead magnet flow
Tips to build a high converting freebie download form
- Use a nice picture for your form to stand out on the page
- Place the form in the top half of your page
- Lead with a question that resonates with your audience "Are you struggling with ...?" pointing out their pain point
- Use bullet points to emphasize the benefits they'll be getting from your content - (having 3 bullets is ideal)
- Rework your copy avoiding general wording - Use specific vocabulary that speaks your audience language
- If you can, use the word "My" on the call to action button, for example: "Download My Free Guide"
- Play with the sizing, font size, make it bigger to catch the eye
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